New CI makes partnership with parent company Jetter AG more visible
The website of futronic GmbH has just been given a complete facelift. The relaunched site puts the emphasis firmly on content – case studies and other stories are used to communicate a comprehensive picture of the control system specialist’s competencies and activities. The concept and design are based on a new corporate identity, developed in close consultation with Jetter AG. The aim: to make the partnership and the common bond between the two companies more visible.
The control system specialist’s new website is clearly structured with intuitive navigation through the various menus. The website is visually appealing yet refreshingly unobtrusive, with the emphasis firmly on content. “We naturally wanted to provide a showcase for our company and for our products and solutions”, explains Michael Preuss, who is Managing Director of futronic together with Wolfgang Lachmann. “At the same time, it was important to us to communicate directly who we are and what we have to offer.” By this he means projects for customers all over the world, the diverse project requirements and the ability of futronic’s experts to deliver solutions. He’s also referring to news, stories and other interesting reports about the company. And to the people who work for it.
Strengthening the employer brand
The new website particularly targets international customers and business associates, which is why it went online simultaneously in German and English, with other languages to follow. futronic was also keen to provide an insight into the competencies and activities of its employees. “We’re always on the lookout for qualified staff to support us in different fields”, Preuss continues. “This is an effective way to present ourselves as an attractive employer.” Of course, futronic isn’t simply navel-gazing; the idea is to cast a spotlight on some of the exciting challenges that await potential new employees, not to mention the fantastic working atmosphere, friendly colleagues and beautiful surrounding area. In short: “We want to highlight perspectives, create a sense of identification and – last but not least – inspire people to apply to us for a job”.
That particularly applies to “young blood”. futronic has already been providing training to young people in both technical and commercial professions for many years and has now encouraged them to go online with descriptions of their everyday lives as trainees – on the website as well as on Facebook & Co. They’ve just developed their own social media strategy for this purpose. Apprenticeships at futronic can be extremely varied and a lot of fun – which sounds more dynamic and more authentic if each trainee is allowed to tell their own story. School leavers in the Lake Constance region will in future be more aware of futronic.
Increased visibility of the partnership and the common bond
The concept and design of the relaunched website are based on a new corporate identity, developed in close consultation with Jetter AG. The structure and the visual language, for example, have been aligned to the Ludwigsburg parent’s own website, which itself underwent a complete facelift only last year. The new site was created in collaboration with revier online, a Ravensburg web design agency, and local photographers. futronic was aiming “to make the partnership and the common bond between the two companies more visible”, says Michael Preuss. The website and the new company logo are just the first step on this path: other media such as futronic’s image and product brochures, the futronic Journal and of course the firm’s trade fair exhibits will obviously also be adapted to the new CI over the next few months. The way futronic is portrayed to the outside world will thus be rounded off both conceptually and visually.
